[PDF.99da] The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance

The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance

[PDF.lm49] The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance

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 | #7654174 in Books |  1997-08-12 |  1997-08-12 | Original language:English |  10.25 x6.75 x1.00l, | File type: PDF | 276 pages

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||0 of 0 people found the following review helpful.| Using technology to drive improvements in the bottom line|By Steve Bernstein|With this book, Mr. Fetterman has provided an excellent resource for companies looking to leverage technology to improve the bottom line. In my own efforts as an IT manager for a Fortune 50 company, I was looking for a resource that would help justify new technology projects, especially in the use o|.com |Despite the new and (some would say) as-yet unproven commercial nature of "networked interactive media," major firms ranging from McDonnell-Douglas and Boeing Company to Kaiser Permanente and Price Waterhouse have been using the technology--such as modem-

In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom).  Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with  new media and answers the important question "What does interactive media mean to me and my busine...

You easily download any file type for your gadget.The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance   |  Roger Fetterman. A good, fresh read, highly recommended.

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